How To Be Yourself In Business & Succeed

In a world where everyone is trying to outshine each other, it can be difficult to stay true to yourself and your values. Staying authentic and true to who you are can be the key to success in the workplace. It pays to be yourself, but only if you do it in a manner that is both respectful of the people around you and beneficial for you.

As a former corporate CFO turned CFO for entrepreneurs, Bridgette Boucha has invaluable knowledge and experience in scaling her own business while staying true to herself. Bridgette uses the phrase "wave your weird flag" – show off your truest, quirkiest self so you attract like-minded people. When your audience sees you displaying authentic emotions and acts, it evokes trust. Trust builds relationships.

Bridgette's 5 tips for being authentic (and professional) at work: Think before you act. Embrace feedback, give feedback. Admit when you're wrong. Develop your listening skills. Build your personal brand around your core values.

The key to success? Authenticity. Building authentic relationships by being your true self is arguably the best way to stand out from the crowd—while enhancing loyalty and brand advocacy. Don't be afraid to throw the idea of your "true self" and "work self" out the window and lead with authenticity!